Enterprise Car Club needed a brand update to run in line with Enterprise 2021 European business assets. The old-style used a handwritten font that looked dated. Layouts and messaging felt overcrowded within the use of space across print and digital.
I looked back at the assets to see what worked and what didn't. Then created a list of content to show the most important messaging, making sure there were clear interchangeable messages for each application across multiple formats.
I led and designed the project and created great results from developing the design, the tone of voice, and branding overall. I thought of catchy titles such as "Book and unlock from the palm of your hand" which now sits centre stage in the 6pp leaflet and multiple collaterals to highlight the effective mobile app for ECC.
The project was successful, a complete modernisation of the branding for print and digital, creating a more on-trend, engaging and clear messaging system across Car Club touchpoints.
Project Management - Branding - Print Design - Digital Design - Art Direction
