Whatever The Mission we have the vehicle for you!
Whatever The Mission was launched when I joined Enterprise and my main responsibilities were to help develop the campaign across multiple collateral and assets, whilst maintaining high consistent touchpoints and familiar visual communication.
The projects have ranged from huge show signs and banners to small popcorn boxes and A5 flyers. However, the artwork and layout have always stayed fun to work with, making sure to keep the strong mission and established design feel throughout.
For the European loyalty scheme, I developed the idea that you're the movie star on your own mission and created the "Rent A Car Feel Like A Movie Star". For this developed asset I looked to the other side, the paparazzi to show off the idea that our loyalty rewards make you the star in every rental for every mission.
The assets and developments have worked well across multiple media, I have always kept business growth in mind by maintaining high design standards and branding across all media executions including motion and video uses.
Campaign Development - Branding - Video Editing
