The global franchise markets were looking for updated assets they could use consistently across all branches, from airports to neighbourhood locations. The main need was to showcase the options and benefits of renting with Enterprise in a new and engaging way.
For this project, I brainstormed what renting with Enterprise meant and decided to show off the journey, the scenery, and places the car can take you to create experiences. This idea tied in with the multiple promotional offers and facts about Enterprise as a company then needed a design system to bring it all together.
I developed a sliding circle navigational asset that slides in and out for each statistic. This was to keep the video the main focus but allow transitions to take place seamlessly, to visually represent how the Enterprise rental process should feel.
The video worked really well and was used globally, the campaign developed from the video asset into social media posts, print and event collateral. All of which showed off the power of the journey and the benefits of choosing Enterprise Rent-A-Car for your journey through strong visual communication.
Art Direction - Video Editing - Project Management - Creative Direction
