Kavanagh Prestige Cars was a great project to work on. They had no branding or web presence and required a brand style and website that could showcase their higher-end selection of cars.
I looked at affiliate brands such as eBay and Autotrader to research what layouts worked for the project directions and what I could develop. The main points I focused on were information and overall tone of voice. I made the tone suit their target market by creating a very visual navigation menu that featured elements of cars and car culture for each page.
Alongside this, I made extra information on the car pages easy to read, with a clean 2 column layout for the cars page itself.
The end result was well received and the client couldn't be happier. Overall the tone works well for the brand and the website visually stands out as a trustworthy place to go for a nice car.
Project management - Creative Direction - Web Design
