Signature Furniture came to me with just a business idea that they needed a designer to put into action with a brand, logo and refined visual communication.
I started by looking at the rough logo they created and suggested ways to refine it to suit the upper-class furniture audience they wanted to appeal to. So I keep the mixture of sans and sans serif fonts so the logo feels classic but also neat and modern.
The branding itself I developed over the production of their main brochure, I kept it clean, refined and let their products work in harmony with the logo to showcase their work firsthand to clients.
The brand is doing very well through 2021 and with the great foundations the design has built they have had no end of additional customer enquiries and sales.
Branding - Print Design - Logo Design - Creative Direction
After developing these initial ideas for the Furniture + House, I presented them to the client. Although they loved the strength of the concept they wanted to keep a more classic and traditional feel within the logo. This lead me to develop further options below that showed more progression from original to updated logo.
