When "Lockdown" started to ease in Germany, I creatively led and art directed a digital campaign across web banners, videos, and static content to get people out of the house exploring and travelling again.
The focus was for families to get out and about for leisure activities, because of this I made sure each video and visual included beauty shots of scenery or locations to tempt people to want to have a change of scenery.
I edited each video so that there was a story to the content, each started with an establishing shot, then focused on the car then back to the activity or scenery shot. The idea here was to tie the car to the reason to get out and about again, making sure Enterprise was front of mind for each scenario.
The results were tracked and with the campaign creative coupled with tracking data the results were great and showed an obvious increase in engagement and revenue from the efforts.
Overall the consistency and flexibility of the scenic elements coupled with the car as a focus point made for a great visual series that can be adapted for future needs.
Campaign Design - Creative Lead - Art Direction - Motion Design
